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C. Javier Parraga
President, Intero International
Javier Parraga has more than 20 years of leadership experience working within top-tier organizations. Parraga recently retired after 13 years with Realogy and its predecessor companies. An accomplished strategist and sales professional, his vision and expertise on franchise development within the real estate sector has driven notable growth and network expansion throughout the world.
Parraga achieved substantial international network growth for Realogy’s five franchise brands: CENTURY 21®, Coldwell Banker®, Coldwell Banker Commercial®, ERA® and Sotheby’s International Realty®. Since joining HFS (became Cendant and now Realogy) in 1996 he successfully negotiated and signed over 100 master franchise agreements covering over 150 countries and territories.
Parraga’s strategic approach to expanding franchise-modeled businesses began in 1991 when handling franchise sales for, master franchisee, CENTURY 21 of the Mid-Atlantic States. Prior to his foray into the real estate industry, Parraga worked as an investment broker for a major Wall Street firm and as a CPA with Coopers & Lybrand.
After five years dedicated to franchise sales on the Atlantic coast, Parraga moved to New Jersey and assumed responsibility for the international development of the CENTURY 21 brand for HFS. In his first corporate role within the organization, he made his mark as Vice President of International Development and Service by significantly impacting overseas profitability and growth. Parraga was instrumental in the formation of a Global Services department, and was subsequently awarded responsibility for the development of the Coldwell Banker, Coldwell Banker Commercial and ERA brands. In 2004, Sotheby’s International Realty was added to the company’s portfolio.
Parraga’s exceptional track record of business development is based on a holistic approach to international growth. He is known for his ability to quickly identify and capitalize on international opportunities, and his strategic leadership has led to the development and implementation of sales and servicing platforms that remain in place today.
Born in Ecuador as the youngest of seven siblings, Parraga immigrated with his family to the United States at the age of 3. He was raised in Silver Spring, Maryland, a suburb of Washington, D.C.
Parraga graduated cum laude from University of Maryland, and went on to successfully complete the CPA exam. Parraga is an outdoor enthusiast who enjoys traveling the world for both business and leisure and has visited over 60 countries around the world.
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